Mall of the Emirates opened in september 2005 and was immediately named the World’s Leading New Shopping Mall at the World Travel Awards show in London. Since the opening the mall has recently gone through an extensive expansion and does now feature more than 630 retail outlets, 80 luxury stores, 250 flagship stores, over 100 restaurants and cafes, and almost 8000 parking spaces. It also hosts family leisure activities including Ski Dubai (the Middle East’s first indoor ski resort and snow park), a 500-seat capacity Dubai Community Theatre and Arts Centre, and Magic Planet, as well as a 24-screen cinema.
Opened in November 2005, the indoor resort features an 85-metre-high indoor mountain with 5 slopes of varying steepness and difficulty, including a 400-metre-long run, the world’s first indoor black diamond run, and various features (boxes, rails, kickers) that are changed on a regular basis. A quad lift and a tow lift carry skiers and snowboarders up the mountain. Adjoining the slopes is a 3,000-square-metre Snow Park play area comprising sled and toboggan runs, an icy body slide, climbing towers, giant snowballs and an ice cave. Ski Dubai also houses a number of penguins who are let out of their enclosures several times a day. Penguin encounters can be booked, allowing the public to interact directly with the penguins. Winter clothing, ski and snowboard equipment are included in the price of admission
Magic Planet is an indoor family entertainment centre with two entertainment zones for children and young adults. It has a ten-pin bowling alley with 12 lanes, pool and billiard tables, 180 amusement machines, and other attractions including a carousel, racing simulators, Jumping Star, soft play and bumper cars. It also includes the RoboCoaster (a two-person thrill ride unique to the Middle East) and XD Dark Ride, a “7D” adventure with 3D movie graphics and 4D effects including motion, wind and light.
The new expansion of the mall also included a new VOX cinema. The new cinema has 24 screens including IMAX, Kids, 4DX, and THEATRE by Rhodes.